About

Alawar NewEdge Mobile (ANEM) is a top Russian publisher of mobile games. Founded in 2007 through the joint cooperation of Alawar Entertainment, a leading publisher of casual games, and New Edge, a renowned developer and publisher of Java games, the company's portfolio contains more than 100 quality games, including Magic Ball 2 Mobile Edition (the mobile port of Alawar's famous Breakout game for the PC), the mobile version of Alawar's The Treasures of Montezuma, the mobile versions of Alawar's Snowy the Bear games and more. Today, ANEM is concentrating on making new quality casual games for mobile phones. ANEM will also publish games of other genres, including titles based on movies.

At this time, ANEM specializes in the publication and distribution of mobile games within the Russian Federation and the CIS countries. The company holds the rights for a variety of popular products and is working with several leading wireless media content providers. In addition to having a strong position on the Eastern European mobile games market, the company plans to launch a massive distribution campaign in the West. Most ANEM offerings have been localized for multiple languages, including English, and are available for distribution in North America.

ANEM didn't launch in 2007 from nothing. Prior to the deal with Alawar, NewEdge was engaged both in the development and publication of games for wireless handsets. With the creation of ANEM and the separation of the publishing division of New Edge into its own unit, New Edge is now able to focus on making great games. The publication and distribution of mobile content will become the domain of Alawar NewEdge Mobile, which will act as the exclusive publisher of titles developed by NewEdge.