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Alawar NewEdge Mobile announces the launch of the official wap site of the Rock Climber movie project

Alawar NewEdge Mobile is proud to announce the launch of the official WAP site of its "Rock Climber" movie project. The WAP version of the site (wap.skalolazka.ru) provides information about the film as well as free video downloads, images and music. The site also features "Rock Climber and the Last of the Seven Cradles," a movie-based mobile game created by New Edge.

"We believe mobile content plays an important role in the promotion of movie brands," said Yuri Bobrov, CEO of the Paramir movie company. "We're also positive the New Edge game will find broad approval among film viewers."

"The game is truly superb, with excellent graphics and gameplay, and an interface that reflects modern trends," Olga Znamenskaya, CEO of Alawar NewEdge Mobile, added.

Visitors to the mobile site can take part in a daily contest featuring prizes from the "Rock Climber” movie project, including books, disks and posters. The main prize is a casting opportunity for the next movie in the series, "Rock Climber and the Dead Waters."

Electronic Vostok is the technical partner of this promotional campaign.

About Rock Climber:

Crew: Director -- Oleg Shtrom ("Russian Amazons," "Jackpot for Cinderella," "Two-Way Ticket"); screenplay -- Alexey Timm ("Children of Monday," "Hello, fools!!," "Next," "Mansion"); camera -- Ilya Demin. Cast: Anastasiya Panina, Dmitry Nagiev, Ivan Agapov, Ilya Bledniy, Sergey Yushkevich and Ilya Ratsek.

The vanished Preludian civilization built seven "cradles of the bearers" and scattered them across the world. These mysterious cradles are going to activate at any moment -- but what will they bring to mankind? A miracle or devastation? A clandestine transnational corporation is searching for the cradles and destroying them; however, the last bearer has fallen into the hands of Alena Ovchinnikova, a translator and an ardent mountain climber.

The police forces of the secret corporation have been ordered to find and kill Alena. "Russian girls are so unpredictable - all milk and roses one minute and a TNT cake the next," exclaimed the main villain before rushing into yet another pursuit. However, Alena, her friend Lyoha (a sloppy computer geek) and their Arabian guide (a boy called Ahmed) have come up with a brilliant and courageous plan to save the bearer of the last remaining cradle. The breathtaking plot, adventure-filled story of Rock Climber takes viewers across the globe and tells the story of delivering an important message of from an ancient civilization to the modern world.